This image, painted by Michelangelo on the ceiling of the Sistine Chapel, was originally created to display god giving life to Adam. New Belgium brewery bricolages the image to depict god toasting a beer with Adam. In addition, text is used much like Barbra Kruger uses it. The slogans "Follow your Folly" and "Enjoy the Good Life" suggests a relaxing and playful mood much different from the original mood of the image. To enhance the jolly spirit of the add, air balloons are added and David is given a casual and sporty outfit to consume his beer in!
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